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Hope James


3 min read

WCAG- A Brief Introduction To reach a wider audience, it is necessary to meet their standards. If a company's product, content, or service is exclusive, it will not cover a more extensive audience section. However, with WCAG compliance solutions, organizations can make any product or service inclusive to all. The Web Content Accessibility Guidelines (WCAG) define the way people with disabilities use a site and accesses its content. Moreover, these aren't just guidelines. In most cases, WCAG compliance is not only mandatory but also legally binding. To check whether a company's website is WCAG compliant, one must note these checklists: • Does the website offer text alternatives to non-textual content? • Are the website’s functions accessible for both the mouse and the keyboard? • Do the images provide alternative texts that the screen readers can read? If organizations need reasons for automated WCAG testing, let’s look at some!

  1. Avoiding Litigations Adherence to the WCAG guidelines is mandatory for all companies. If they fail to deliver WCAG compliant solutions, the viewers with disabilities have the right to sue the company. In fact, with times, the accessibility lawsuits have seen a rapid growth where many high-profile companies are on the defaulters' list. Moreover, not conforming to the WCAG guidelines can lead to cases leading to penalties and loss of the company's reputation.
  2. Bringing Potential Revenue Conforming to the WCAG guidelines will help the company avoid lawsuits. Along with that, the WCAG guidelines also drive potential revenue. Statistics show that 82% of consumers with accessibility needs would spend more time on websites if they adhered to the WCAG compliance solutions. However, its lack will cost the company entire demography that could have been accessed with WCAG compliant websites. Furthermore, WCAG compliance also builds brand loyalty. An accessible website assists the companies to reach out to a new user base that earlier had no access to online content.
  3. User-Friendly Web Presence Along with bringing revenue, WCAG guidelines also ensure a friendly website presence. Around 10% of the world population has a disability. Improving the UX of a website enables us to retain an audience. If disabled users navigate any company's website without trouble, it will automatically increase potential customers leading to better conversion rates. Furthermore, automated WCAG testing will also lead to improvement in the SEO rankings. Wrapping Up Adherence to WCAG guidelines is necessary for companies who want to leverage their marketing sales and maximize profit. Moreover, with WCAG guidelines, companies will improve their brand's conversion rates and websites inclusive to all. However, companies must ensure to obtain WCAG assistance from the most credible ones!

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